Sprinkles, the cupcake shop that supposedly began (or at least rode the crest of) the cupcake craze, has done it again! 24-Hour Sprinkles isn't an actual "vending machine" but more of a kiosk that is open around the clock. This is only offered at Sprinkles' Beverly Hills location at the moment but I give it 6 months (or less) for other boutique cupcake shops to start jumping on this trend. To be honest, I'm surprised nobody thought of it before. It's a delicious intersection of fast food and desserts; it also sinfully fulfills a universal temptation - midnight snacking.
Also the machine is so darn cute! So cute....so Japanese (is that racist)? Anyway, point being, I keep waiting for the cupcake trend to die. Not because I don't like those little suckers, but because the market is becoming so saturated with them. I hear rumors the next big food trend will be PIES. Not just your standard apple pie, but sweet pies, savory pies, quiches.... I wonder how legit the rumor is but I look forward to it!
Ironically, for someone who has an insatiable sweet tooth, I have not yet tried Sprinkles cupcakes...I may have to stop by the DC location soon, vending machine or no vending machine.